Google Pay-Per-Action Ads Campaign

Google has just announced that advertisers participated in the pay-per-action (PPA) advertising beta can now create pay-per-action campaigns in their AdWords accounts. This is definitely a good news to people who make money online using Google AdWords advertising program although most of them have not been able to test the PPA advertising program now but should have an opportunity to try it once the program gets out of beta. You can read the entire announcement here.

Why advertisers are so happy about Google pay-per-action advertising program?
Google is the largest online advertising company and proven to be generating effective results for advertisers. And now their new pay-per-action advertising is like giving free ads to advertisers. Advertisers who launch a pay-per-action campaign only pay when a visitor taken an action. An action can be a sale, a lead, sign up of any kind of offers and subscriptions, etc depending on the specifications of the advertisers. So it will save a lot of advertising costs for advertisers as they pay for result only.

My personal opinion on how AdSense will be affected by the pay-per-action program
Google clearly stated that the pay-per-actions will appear only in AdSense publishers sites and blogs of their content network. If most of the advertisers is using pay-per-action ads instead of pay-per-click ads in the future, in my opinion this will greatly affect AdSense earning of webmasters and bloggers. I guest that niches that works well in cost-per-action ads all the times will make more money from AdSense, may be a shocking increase in their AdSense. On the other hand, niches that aren't suitable to cost-per-action ads and are currently relying on cost-per-click ads will experience a drop in AdSense in the future.