The Days of Stable Search Results in Google are Over?

Google has changed their ranking algorithm lately and causing obvious fluctuation in search results. A number of websites and blogs are coincidently disappeared in top 10 when the change took place and some of them have sent back to their original position after a few days of the change. This has happened several times in the past 6 months I noticed.

Google Always struggle to help users to get the exact information that they are looking for when searching in Google and avoid anyone to be able to manipulate websites rankings. And Google has recently launched the 'Google Universal Search'. So I guest the recent Algorithm change is related to the new universal search and to meet their goals of providing quality services to the searchers worldwide.

The inconsistency of ranking algorithm is going to give more challenges and works to webmasters and bloggers when doing SEO and makes me a little worry that my blog will be the next one dropped by Google. In the past when someone has achieved top 10, the person can expect to see his/her website stay in top 10 for long period of time. But now, it seems that those days are over.

In my opinion if we want to play the Google SEO game now, we not only need to work hard on SEO to reach at the front page of Google but also continuous SEO effort to maintain top rankings that have achieved.

Also not to forget that content is still the king in Internet. So with relevant and unique content added on a regular basis, you give Google a reason to place your sites or blogs for long.