Thursday, May 14, 2009

Why Many Businesses are Turning to Blogging?

The entrepreneurs and the companies are now realizing that blog are very useful for helping them to increase online sales and profit. Blog is easy to create and flexible. It offers a few significant benefits to most of the businesses whether they are online or offline based.

  • It is a low-cost solution to communicating with your potential and existing customers for long term without needed to redesign your existing e-commerce website.
  • You can keep people up-to-date on what is happening on your business or company. You can post announcement of new product or brand launch. There is no cost associated for posting announcement and the readers and customers will know about your new product or brand in short time period.
  • Your blog content, information and articles can be distributed through feed networks which enable you to reach a larger target market.
  • An excellent way to share your individual expertise and knowledge with thousands of people.
  • A simple and fast way to start publishing content on the Internet.
Making your blog well known by many people will take some time and consistent marketing effort; and getting high search engine rankings is important to your blog’s success.

With Blog, companies and e-entrepreneurs can reach out to their targeted prospects directly through news update and contest events, and the ‘real-time’ insight can be the main reason why the potential and existing customers stay in touch.

A blog can help your business:

• Answer the questions of your targeted prospects
• Hold contests
• Launch a promotion campaign or offer discount coupons online
• Share the latest information that your prospects interested and post product releases
• Start a photo showcase
• Gathering customers feedbacks and suggestions
• Respond to customers feedbacks and suggestions
• Establish good relationship with your target prospects

A blog can also be a helpful resource for employees. It may be set up on a company intranet or server to share a newsletter, publish daily posts focusing on a particular topic, or provide the resources and tools the employees need for the day-to-day business operation.

Blogs is a great tool for you to create a strong community and build traffic; the cost of generating traffic from search engine marketing and traditional direct mail can lead to thousands of dollars in marketing expenses.

By posting useful and interesting content on a regular basis on your business blog you can build up a community of readers where the readers will be loyal to you and come back often to your blog for new post.

As blog publishes fresh content frequently, it will get the attention of search engines because search engines like fresh content. Also a frequently updated blog is easier to attract backlinks which can help your blog reaches to the top in search engines. If the search engines rank you high, they will start sending potential buyers to your blog and help you grow your customer base.

The readers choose to subscribe to your blog feeds and newsletters because they like your blog, so your business can reduce at least some of the cost of trying to solicit customers, the ‘old-fashioned way.’

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How to Get Backlinks While Selling on the Internet

Backlinks are also known as incoming links. They are the links from other websites that point to your website. The more relevant backlinks you can obtain, the higher your website rankings can possibly be in Google and other search engines. When you reach top on Google, you'll receive a lot of free targeted traffic that will generate a consistent income for you.

What better than selling a product or service online and also gaining a backlink from it? You market your product or service from time to time and your backlink increase gradually without extra effort. This is the advantage you will enjoy when you set up your own affiliate marketing program to promote your product. People will join your affiliate program and place a link in their website pointing to your site for earning affiliate commission.

Affiliate program is a powerful way to increase free and quality backlinks. But, you shouldn't start an affiliate program specifically to gain backlinks. It wouldn't work that way. You need to have a quality product or service targeted to a niche market and offer a fairy high percentage of sale commission to your affiliates. Then only your affiliate program can attract affiliates to sign up and help you market your product. Most affiliates use website to promote your product. They will place your link on their site which means free backlink to you.

Also, try to provide as many quality marketing tools and resource as possible to help your affiliates make money. This can keep them happy and more willing to help you market your product. So your main focus should be on building your affiliate program and not the associated backlinks. A quality and long-lasting affiliate program that focuses on helping affiliates generate sales will increase your backlinks steadily from time to time. And you can expect to see your site getting higher and higher in the search engines. Once your site has ranked top for the keywords you targeted, the online profits that flow in will be even greater.

There are several options for establishing an affiliate program. The cheapest way probably is by using software like Fusion Quest to set up an affiliate program of your own. The software will plug into your existing website and allow you to manage everything thing yourself. The installation process can be complicated, so you may need to hire someone through freelancing website to help you out.

Another way of establishing an affiliate program is by joining an affiliate networks such as CJ.com as a merchant. Affiliate networks will provide everything you need for starting your own affiliate program. This is the easiest way to get your affiliate program launched and quickest way to get affiliates to help you market your product and give free backlinks to you. However, the cost for this option is very high for long-term as you need to keep paying to keep the program running.

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How to Make Money by Socialising in Craigslist

Do you know that craigslist.org has discussion forums that cover a wide range of topics and categories? These discussion forums can help you make money online. By participating to these forums, you will have the opportunity to market your business to your new Internet friends in Craigslist. It will be even better if many of these Internet friends are living in the same area with you. There is a good chance they will become your business partners and buyers as well as your online friends.

How do you make money while socializing in Craigslist? People are more likely to purchase from someone they know or they can trust. So by getting into the online community of Craigslist.org and actively participate in discussion, a lot of the community members will know about you and this is pretty helpful for increasing your online business sale.

For instance, let's say that you run a book store and you want to have more customers. You post a business ad on Craigslist.org to let people know about a promotional offer that you have started i.e.10% discount on for all purchases more than $50. Then you begin to socialize on the Craigslist.org forums. You talk with this one and that. As you communicate with more and more Craigslist.org users and let them know about your Craigslist.org ad. Tell everyone that if they visit your ad and get the coupon, they will entitle the discount. The more people you can send to your Craigslist ad the more sales you may bring in. Also, ask them to vote for you in the best of Craigslist.org. All that your ad viewers have to do to vote you is click on the link ‘best of Craigslist.org’ in your ad page.

You will be able to expand your customer base by marketing your ad and your business on the general community of Craigslist. All the posting on Craigslist will cost you nothing except the ad posting on job board section.

So, how you can join Craigslist.org? Just like joining any other membership site, you first click on the join option, fill out your valid email address and then you will need to key in the scrambles letters at the bottom of the page so that the system can confirm you are real human and not some kind of robot signing up in Craigslist.

Apart from the book store example mentioned above; what other types of businesses can take the advantage of socializing and generate revenue through Craigslist.org? Well, almost any business can take the advantage of socializing. The most important thing you have to keep in mind is that the forums and discussion you are participating that are relevant to you business. If you are selling jewelry, then you should participate in jewelry group. If you are a writer providing content to web publishers and bloggers, then the writer group is perfect for you. It all depends on what your business is offering and what you plan to achieve through Craigslist socializing.

Socializing and earning money on Cragislist.org should not be limited to one another. You can also try to participate in as many groups as you possible, especially online groups. Online groups can be visited when the mood strikes you and there is a lot less involved.

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9 Quick Info Product Ideas You can Use to Make Money on the Internet

Checklists or "Top 10" Lists
Create a simple checklist that people can use it as a guide to do something. For instance, you can come up with a 'travel checklist’ which travelers can use to make sure that they have brought everything they require before they leave.

Take some time to search for the information needed and do research so that you can create a useful checklist that people will want to buy.

Turn All Your Ideas into a Product
If you have a lot of ideas of creating products, you can write them down and then put them together into a report that contains a list of your creative ideas. This report will be helpful to those who want to create their own product, so you can sell your report to this target group of people.

Run a Contest
Example: If you plan to create a report about 'creative website designs', you can organize a contest and invite everyone to join your contest and submit their best web design idea. Ask them to give you the reprints rights for their submission.

After the contest ended. Combine all the ideas into one report or e-book.

Resources List
Find a popular subject, then compile a list of useful resources and turn that into a report or e-book. For instance: a list of drop ship wholesale companies websites, a list of article submission websites, etc. One report that provide a list of the social media sites are selling on Internet recently. The report costs about $8 to $10 and really generates profit to the seller.

"How to" Video Product
Most people prefer to be able to learn something in a way that they can watch and listen on how to do it. So if you know something well, you may go ahead and create a 'how to' video that records yourself while working on something. For example, you can create a video product that teaches others to use Microsoft Excel. Just record the whole process of using it and explain the feature people can use.

Offer Your Help on Incomplete Projects
Most informational product creators should have at least one unfinished info product creation project. You can offer your help to them with one condition. Tell the creator to give you a share on the profit if the product creation completed and ready for selling on the net.

Conclusion
Once you have your first information product created, it is time to launch it on the Internet and start marketing it to generate sales for you. Alternatively, you may include relevant affiliate links into the content of your info product and let people download it absolutely free. Work hard on marketing in order to get as many people to download your info product as possible, this way more readers will click on your affiliate links and part of them may be purchasing your affiliate products which will earn your sales commission.

And when you offer your info product free to people, it will have automatically become a viral tool that will generate free traffic for your website. People who love your product will spread their word all over the Internet.

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How to Profit Online by Creating and Marketing Private Label Rights (PLR) Articles

There are millions and millions of website on the web. Most of these websites need content and articles to attract visitors and gain search engines rankings. But many webmasters can't write the content that their websites need on a regular basis. They will have to find someone that can write or supply the content to them. So, this opens up the opportunity of making money online with PLR content writing.

If you have a fairy good skill in writing, then creating and selling PLR articles may be is a good option for you to make a steady income online. You will not need to search online to find clients that tell you what article or content topics to write. Instead, you can write on any subjects you want and sell the same articles to many people. The buyers or webmasters who purchase your articles gain the right to edit your articles in any way they prefer.

However, to profit from your PLR articles writing business, it is best to create articles on general or popular subjects. Some of the popular and high demand topics are Internet marketing, home business, make money online, finance and many more.

Your PLR articles don't have to be outstanding, but they should be at least grammar and spelling errors free; 400 to 600 words for each, and offer some tips. Since you are going to write a list of general topics, you need to search for information for the relevant topics, do research and some reading before start writing PLR articles. Sound like a lot of work. Yes it is. But consider the benefit of starting a PLR articles writing business, it costs almost nothing to create your PLR articles product.

PLR articles Writing Business isn’t just for Writers
Even you are not interested in writing, you can start this online business as well. By partnering with a few writers or purchasing a set of articles that give you the right to resell to others, you can also come up a PLR articles product of your own.

Set the Price
Once you have completed your PLR articles writing project and come up with a package, it is time to set a price for your package for selling on the Internet. Low price will of course help you sell easier and more. Depend on the number of articles inside your package. For a package of 50 PLR articles, you may charge $15 to $30 and double the price if you are offering 100 PLR articles.

To continue reading part 2 of this article, please visit here.

How to Profit Online by Creating and Marketing Private Label Rights (PLR) Articles - Part 2

Posted by Alan Liew | 8:06 PM

In case you haven't read part 1 of this article, please visit here.

Market Your PLR Articles Package

Website owners that search for fresh content are your target buyers. There are a number of ways you can market your PLR articles to your target prospect:

Post Offer on Forums
Both the Digital Forum and Warriom Forum are places that you can start marketing your PLR package free. These two forums have huge number of members and most of the members own website or blog. It is not difficult to find your buyers there. But people usually look for great deals in these forums. So it is best to offer discount like 20% off for the first 40 buyers, etc.

Before you post your offer, do read the rules to make sure what and how you can post and what not to post. Breaking any of the forums rule could result your account being suspended.

Set up a Sale Website
To reach even more potential buyers, you may create a sale website to market your PLR article package. Getting a sale website launched will include buying a domain name, choosing a hosting package and designing a website.

There are many web marketing techniques you can use to drive target buyers to visit your website and possibly make a purchase from you. Here are some of the options:

  • Pay per click Advertising
  • Article Marketing
  • Web 2.0 marketing
  • Press release
  • Search engine optimization (SEO)
  • Email list building
Build a Membership Website
This is a great way for long term steady income. By creating a paid membership site that provides PLR articles, you can grow you PLR article writing business to the next level. A paid membership site that offers hundreds of PLR articles on a monthly basis will earn you recurring income. Keep growing your members and you will get a steady and lucrative stream of revenue.

Building a PLR article member website involves a lot of work. So you may need some people to help you out in content writing and handling customers enquiries.

The success of your membership site will depend on your marketing. The more targeted traffic you can drive to your membership site, the more members you can get. You can market your membership site using the similar ways that you use on marketing a sale webpage.

A membership PLR articles site has very high earning potential but, the costs of starting and running a membership site are quite expensive and you may be hiring people to write content for you, so the risk is high as well. You should go for this option only when you have made some profit and gain enough Internet marketing experience.

Sell the Resell rights to Your PLR Content
Your target buyers aren’t limited to those webmasters who need content only. One good way to expand your market is by selling also the resell right to your PLR articles. When you sell resell right, other people who also sell PLR content will become your target prospects as you allow them to sell your PLR articles.

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What Does It Takes To Be An Affiliate Marketer?

Affiliate marketing is a revenue sharing concept where an online company partners with one or more affiliates for marketing a product or a range of products. The affiliate will be rewarded for referring leads or most often sales to the online company or web merchant. The advantages of becoming an affiliate are you can make money online by selling products or services without needed to pay upfront costs for inventory; all the customer support, order processing and shipping works are handled by your web merchant. All that you have to do is help market the merchant’s products and generate sales for the merchant.

With all the benefits an affiliate can get, you probably become interested to make money with affiliate marketing as well. But then, you may ask: What does it takes to become an affiliate marketer?

Before you start entering the affiliate marketing arena, you must first find out what is your area of interest. What products you are familiar with most and which products you could do the best job of selling? Once you have identified your area of expertise, perseverance, patience and determination comes next. These are the characters you should have to become a successful affiliate marketer.

You also need to know what strengths you have and how you strengths can help in running an affiliate marketing business. And one most important thing is you must possess is a strong desire to achieve success in affiliate marketing.

There will be a lot of things to study. You need to learn the strategies and techniques of marketing affiliate product or service. To gain the necessary affiliate marketing knowledge, you can sign up courses, read e-books and participate in forum discussion.

Website will be your main marketing tool for promoting your affiliate products. So site promotion is the next thing you have to learn. Mastering the effective site promotion methods and apply them on your site will enable you to drive thousands of visitors come to your site and turn these visitors into buyers.

Your affiliate marketing business will be more profitable if you know how to upsell your visitors for expensive services. This will gradually make you become a reliable expert in your field and more people will want to buy the affiliate products you recommended.

Some affiliates think that just by placing affiliate links and ads on their website, they can earn good profits. But this only works for certain niche markets only, for many other niche markets, you wouldn’t be able to achieve success this way. You need to establish a good relationship with your visitors. One effective way to establish relationships with your potential customers and website visitors is by building an email list. Create a newsletter and invite your visitors to sign up your newsletter. This way you can gather their email address and frequently communicate with them to build up a good relationship.

To make the most from affiliate marketing, you need to drive as many targeted visitors to your website as possible. So it is important that you develop a good content based website as people usually don’t purchase directly from a website when on their first visit. They visit website probably for the purpose of searching for useful content and information that they need.

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Tips for Building a Niche Site to Sell Your Information Product

When you are marketing your information product through a website, you don't have to build a thirty page website loaded with colorful ads, lots of pictures, and other tricks that other Internet businesses use to gain awareness of their website. Since your info product may be popular only for a short period of time, spending hours and hours searching for the right fonts, writing unique articles, and optimizing every individual page isn't worth it.

Always remember that the targeted prospects in your niche market are hungry for information that they can't find or is hard to find anywhere else. This means they will not require very much encouragement and pushing to place an order.

If there are only a few of the competitors in your niche market, chances are you will generate sales even though you don't have beautiful images and expert formatting and customization on your sale website. A simple and clean sale website that tells the features and benefits of your product may produce good result for you.

You don't need to be an expert in the computer field to build a professional looking website that is helpful for marketing your products. There are good website builders you can use to create a professional-look website without technical knowledge. Xsitepro is one these easy-to-use website builders you can try.

Most e-commerce websites have a sales letter page highlighting and explaining the features and benefits of the product. Sale letter will tell your potential customers what you are offering, how your product can solve a problem or help in certain areas and why your potential customers should buy from you instead of your competition. So your sale letter play a very important role in persuading your potential prospects to make a purchase. And so you are advised to hire a copywriter to create a professional sale letter for you. The copywriter has good experience in producing sale letter, he/she will have not problem writing a sale page that meets your business need.

However, you may choose to write your sale page yourself, but make sure you study enough on how to write an effective sale letter before you start creating one.

To make your sales letter even more persuasive, you can add in testimonies from satisfied customers, extra gift, bonus products and etc.

You do need to place some images of your products to let the customer see and feel how your product looks like. Adding product images will not increase your sale but this is a must as many people want to see or have an idea on how the product look like before making purchase.

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