Showing posts with label Yahoo. Show all posts
Showing posts with label Yahoo. Show all posts

Thursday, May 14, 2009

How to Use Yahoo to Find a Profitable Niche Market

About three weeks ago, I posted a blog entries here titled 'How to Use Google to Find a Profitable Niche Market'. The post explained how to use several free tools provided by Google to identify a profitable niche.

Besides Google, Yahoo is another popular search engine that can help you to research and find a good niche market. Like Google, Yahoo provides a number of good tools you can use to find profitable niche markets.

The Yahoo directory is where you will find a list of all the categories Yahoo has to offer. You can click on a topic and narrow your scope until you find websites that provide information and resources.

Other tools helpful for your niche market research are:

Yahoo Search Marketing
Yahoo search marketing used to be called Yahoo Overture, but changed its name when Yahoo decided to add services to those advertising on Yahoo search engine results. If you want to use the tools provided by Yahoo search marketing, you will have to open a free account by visiting .

With your account, you will be able to research the popularity of the topics on your list, the average bid on keywords by other businesses, and which markets keywords are used most often. If you have a bunch of very broad topics on your list, you can break them down by creating a list of keywords that best describes the topic.

Begin your search by entering in keywords to see how popular they are by those surfing the Internet.

Keywords that have been searched more than 50,000 times in one month may be too popular to be considered a niche market. On the other hand, keywords that have been searched less than 10,000 times in a month may not have enough interest to be profitable. You should try to find keywords that have been searched between 10,000 and 50,000 times in one month. This means that there is enough interest in the niche and there may be little competition.

Once you have narrowed your topics, visit Google and use their bid tools to see if the results are similar.

Yahoo Buzz
Yahoo buzz is a great place to find ideas for niche by getting a better idea about what people are searching for online. Similar to Google Zeitgeist, you will be given a list of hot topics that can be turned into keywords for your research. Visit http://buzz.yahoo.com for more information.

After narrowing down your list and finding a few niche groups that look promising, it's time to begin putting your product together. Since the majority of those who earn an income sell information in the form of an eBook, or special report, your product will probably be digitally based. This means it can be downloaded directly from your site to the user's computer after they pay for it.

Because niche markets have a limited life span, you will need to act quickly in putting together your materials so you can sell them before the trend wears off or competition becomes too fierce. But if you are unsure as to which products to offer, the following websites can help you find products that appeal to your niche group.

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Friday, May 1, 2009

Free $100 Yahoo Pay Per Click Ads Credit

Yahoo is currently offering free $100 pay per click (PPC) ads credit to new sponsored search advertisers. If you have been making money online through websites or blogs but not yet own a Yahoo Sponsored Search account, it is time to open one and test drive Yahoo PPC ads to see whether they can increase your sales, AdSense & affiliate commission, grow your mailing list and more.

Sign up for a Yahoo Search Marketing now

Yahoo will require a minimum deposit of $30 to open an account to receive the $100 credit. The minimum deposit is partial refundable after opening an account and only $5 isn't refundable. Here is the link to read more about their terms and sign up an account.

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Thursday, April 30, 2009

A Important Update on Yahoo Search Marketing

If you are making money online using PPC advertising programs, this news should concern you. Yahoo has announced that they will rank ads in their search result based on ad's quality and bid amount beginning Feb 5 2007 in US. This means that advertisers with highest bid amount are not guaranteed to rank top in the sponsor listing.

Here's an extract of the announcement that explains more about how Yahoo will rank ads in the future:

Example of How Ads May be Ranked
The graphic below helps illustrate a scenario that may result from this change:
New Ranking Model
Note: The graphic above is provided for illustrative purposes only, and will not actually appear in your account.

What is "Ad Quality"?
Ad quality is determined by:

  1. The ad's historical performance - its click-through rate relative to competitors and normalized for position.
  2. The ad's expected performance - determined by various relevance factors considered by Yahoo!'s ranking algorithms, relative to other ads displayed at the same time.

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